Customer Insights through primary market research
Why conduct primary market research?
Allocate resources for:
- Advertising
- R&D
- Direct sales people
- New products
- Developing New Channels
Quantify results for business case
Synthesize information from many sources:
- Sales people
- Customers
- Research studies
Customer Insights Consulting
Our approach to
Customer Insights ...
You can acquire a tremendous
amount of insight about your
customers through primary market
research. Our approach is to focus
on what you need to know. You
probably already have a lot of data
from previous studies. We narrow
the scope to find out what you don't
know, and avoid expending
resources confirming what you
already know.
Entering a new market may justify
asking a lot of questions, but the
number of questions and sample
size drives up the cost of research.
Depending on the nature of the
issue we may suggest qualitative
interviews with customers, or those
who influence them. If a
quantitative approach is needed we
may suggest an online survey.
In either case our approach tends to
be more focused and cost effective.
Example Projects:
Customer Satisfaction Surveys:
- Identify Areas for Improvement
- Focus organization on customer issues
- Determine Future Demand
- Identify Competitive Threats
New Product Development:
- Identify Feature Requirements
- Determine Willingness to Pay
- Identify Sale Channel Issues
Survey Monkey Data
- Great tool to collect data
- Analyze with more statistical tools
SPSS Analysis
