survey monkey

Survey Monkey is a great tool for
collecting data but its analytical
capabilities are limited.

We download the data from Survey
Monkey via Excel and then analyze it
either with Excel or a statistical
package such as SPSS.

You can acquire a tremendous
amount of additional insight about
your customers using the data that
you have already collected.

You have already made the most
significant investment. Call us for a
free evaluation of what you could
gain from additional analysis of your
existing data.

What additional insight is available?

Cross Tabulations - Identify where to spend your limited marketing
resources. See how different customer segments answer the
questions to identify the most likely customers. Typical cross tabs
include:

Age
Income
Region
Education

Trend Analysis - Look for differences between periods. What impact
have your investments in brand positioning, advertising, customer
service, and other functions had how your customers perceive you.
You can specifically measure the impact of:

Promotions
Advertising Effectiveness
Changes in Customer Service