Industry Analysis through secondary market research
Our approach to
Industry Analysis ...
Some of the information that you
seek is literally at your fingertips.
The Internet delivers more
information than ever, but the
problem is search and verification.
Our unique skill is finding the
needles in the haystack. We find
the information in secondary
sources then separate the wheat
from the chaff.
In a typical Industry Analysis
assignment we:
- Define the problem clearly
- Leverage existing data sources
- Model to fill in information gaps
- Perform sanity check with industry
experts.
Customer Insights Consulting
Why do secondary market research?
More cost effective compared to primary research
Drives Decisions with facts, not emotions.
More focused compared to off the shelf reports.
Narrow your scope of investigation which reduces costs of the
primary research..
Example Projects:
Sizing the Market:
- Identify Customer Trends
- Build users, usage, price model
- Compare with benchmarks
Industry Heath Check:
- Profile Key Players
- Estimate potential opportunity
- Identify high potential Leads
