What we do differently:
- We build models that link the market research to your
landscape. You decide whether or not to devote
resources to a threat that is directly in your path. You
decide how much to invest in an attractive new
opportunity, but one which is outside your current path.
- Chances are that you already have the road map and
market research. We might suggest adding few
questions to the research that will provide landmarks or
build a model which can link them together.
Contact us for a risk free assessment of how to extend your visibility.
If your company is like most, you
know where you are and where
you are going. Call it a road
map, strategic plan etc, and it
includes a good picture of the
landscape.
Most companies also conduct
market research. It can be as
simple as periodic updates with
major customers or as complex
as tracking studies.
Most Companies...
Many Companies...
But many companies never link
these together. Imagine
looking at a satellite image of
storm clouds. The swirling
colors indicate a powerful
storm, but there is no
underlying map. You cannot
tell if the storm will pass
through your location or miss
by 500 miles.
Customer Insights Consulting
